WHAT A WASTE: A LOOK INTO SUSTAINABLE FASHION

From my personal experiences I have rarely seen sustainable fashion targeted towards men. Whether it be thrifting, or independent fashion brands, it is rare to find a brand that is progressive that is not targeted towards women or a very niche lifestyle. My goal for this brand is to create something fashionable and is still attainable to everyone, as well as stylish and trendy.

Key Concepts: Brand Identity * Sustainability * Ideation * Research * Fashion Design * Apparel Design
* Photography * Packaging

A Little About Sustainability in Fashion
Of all the materials used to make clothes 87% end up in landfill or are burned

Only a small percentage of clothes that are recycled are turned into new clothing

Today less than 1% of clothes are recycled into new clothes

Sustainable Fashion is important now more than ever because it:
Creates less waste

Ensures Fair Wages and Proper Working Conditions

Reduces C02 and other Green house Gas Emissions

Reduces Water Usages

My Goal

Contribute to circular motion cycle through upcycling

Create fashionable/ Desirable street wear apparel

Use secondhand materials already in production (i.e. Thrifted/Donated Apparel)

Create a System to receive unwanted materials from consumers

The Final Product

Below is an example of the packaging. The goal of this is for it to be a resealable poly bag that is made from mostly post consumer waste (trash) and is able to have a longer life cycle. This is because of the idea that when shipping to customers, if the item is incorrect or need to be returned then the consumer should be able to ship it back in the same bag creating less waste. It also allow the consumer to ship any unwanted/ donated items to the company so that more clothing can be upcycled. Lastly, if a customer is satisfied they can reuse the bag as a gift bag or trash bag just to give the poly bag a little longer of a lifespan.

GABRIEL TANNER DESIGNS

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