WillBo x Tanner
Given the opportunity to create a limited collection piece for Laguna Beach local company William Bowen, I was tasked with coming up with a piece inspired by the elements of the west coast; Whether that be the mountains, the desert, the oceans, or the forest, California’s unique environment was the inspiration. I chose a piece inspired by the coastal beach cities and wanted the creation to feel like something you would want to wear on a beach, boat, or just going out for drinks. Below is the techpack and ideation of my creation.
Keywords: Apparel Design * Techpack * Ideation * Brand Identity