WHAT A WASTE: A LOOK INTO SUSTAINABLE FASHION
From my personal experiences I have rarely seen sustainable fashion targeted towards men. Whether it be thrifting, or independent fashion brands, it is rare to find a brand that is progressive that is not targeted towards women or a very niche lifestyle. My goal for this brand is to create something fashionable and is still attainable to everyone, as well as stylish and trendy.
Key Concepts: Brand Identity * Sustainability * Ideation * Research * Fashion Design * Apparel Design
* Photography * Packaging
A Little About Sustainability in Fashion
Of all the materials used to make clothes 87% end up in landfill or are burned
Of all the materials used to make clothes 87% end up in landfill or are burned
Only a small percentage of clothes that are recycled are turned into new clothing
Today less than 1% of clothes are recycled into new clothes
Sustainable Fashion is important now more than ever because it:
Creates less waste
Ensures Fair Wages and Proper Working Conditions
Reduces C02 and other Green house Gas Emissions
Reduces Water Usages
Creates less waste
Ensures Fair Wages and Proper Working Conditions
Reduces C02 and other Green house Gas Emissions
Reduces Water Usages
My Goal
Contribute to circular motion cycle through upcycling
Create fashionable/ Desirable street wear apparel
Use secondhand materials already in production (i.e. Thrifted/Donated Apparel)
Create a System to receive unwanted materials from consumers
Create fashionable/ Desirable street wear apparel
Use secondhand materials already in production (i.e. Thrifted/Donated Apparel)
Create a System to receive unwanted materials from consumers
The Final Product
Below is an example of the packaging. The goal of this is for it to be a resealable poly bag that is made from mostly post consumer waste (trash) and is able to have a longer life cycle. This is because of the idea that when shipping to customers, if the item is incorrect or need to be returned then the consumer should be able to ship it back in the same bag creating less waste. It also allow the consumer to ship any unwanted/ donated items to the company so that more clothing can be upcycled. Lastly, if a customer is satisfied they can reuse the bag as a gift bag or trash bag just to give the poly bag a little longer of a lifespan.