SFL (Stop F***ING Littering)
This project was created to bring to light the lack of sustainability in the snowboarding industry, outside of snowboards. I chose to create a line of snowboard boots, using sustainable material options to show that the materials of products can change and still function as well as before. I also wanted to shed light on the idea that sustainability doesn’t have to look and feel soft or earth centric, It could look punk, it could look trendy, etc.
Key Concepts: Brand Identity * Ideation *Research * Sustainability * Apparel Design * Product Design * Techpack