Bandits Snowboarding Co.
BANDITS™ is designed for the Black Community to inspire participation in winter sports. Only about 3% of all winter sports enthusiasts world-wide are Black and snowboarding currently has barriers to access and lacks representation. BANDITS™ brings the conversation forward with advertising, products, apparel and accessible experiences.
Keywords: Brand Identity * Apparel Design * Advertising * Research * Ideation
You my friend are now apart of the 3% of minorities who has chosen to participate in a winter sport. If this snowboard is in your possession that means that you are here to change the narrative. We are not thugs, we are not monsters, we are not killers, we are not rapist. We are human beings that deserve the same accessibilities as all other human beings. We are BANDITS. We do not deserve to be mistreated. We do not deserve to be gatekept from activities because the color of our skin, or the wealth we acquire. So that’s why we as BANDITS are here to steal back the world. To steal back the fun of life and spread joy and happiness to all cultures. So thank you, and you should thank yourself for beating another statistic.
Now.... Go shred!
Now.... Go shred!